New “Xfinity Fastest Lap” Feature to Impact Competition Across All Three NASCAR Series
DAYTONA BEACH, Fla. (February 4, 2025) — NASCAR and Comcast today announced the renewal of their decade-long partnership, with Comcast continuing its role as both a Premier Partner of the NASCAR Cup Series and title sponsor of the Xfinity Series. The Comcast and NASCAR relationship began in 2014 and the collaboration between the two companies has significantly contributed to the sport's growth and fan engagement. The Premier Partnership has been renewed for multiple years with the Xfinity Series title sponsorship being extended for one year.


















